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Travis Green
Travis brings an extensive background in marketing,
Information Technology, and the economics of the Internet to Coveted
Marketing. Before founding Coveted Marketing, Travis worked for Pixo,
Inc., a wireless services company (acquired by Sun Microsystems), as
Product Manager of Wireless Internet Products. While at Pixo, Travis
worked on several projects, notably the launch of the company's developer
program and the development of the Pixo Download Server. Before Pixo,
Travis worked at Netscape Communications (acquired by AOL) as the Program
Manager for the Netcenter Personal Finance Channel. Travis' Internet
experience has also included working as a Product Manager of Internet
Products at Bank One Securities. While at Bank One, Travis was instrumental
in launching Wingspan Bank. Travis started his professional career with
Fidelity Investments in 1994 where he worked on the launch of WebXpress,
the predecessor of the current Fidelity.com. While with Fidelity Investments,
he earned his SEC Series 6,7,8, and 63 brokerage certifications. Travis
hold a B.S. in Economics, a B.S. in Information Technology, and is an
active member of the American Marketing Association.
Salena Brody Ph.D.
Salena manages the research and assessment components
of Coveted Research. She brings a vast amount of experience in research
coordination, critical analysis, service learning research and professional
writing. During 2001, Salena developed
the Research and Evaluation unit for the University of California College
Prep Initiative (UCCP). In her role as Research Coordinator, Salena constructed
a number of online surveys designed to assess the effectiveness of UCCP
programs. In addition, Salena helped co-found the PRAXIS service learning
program located at the University of California, Santa Cruz. She continues
to perform and present research in the field of service learning.
Currently, Salena is a professor of Psychology
at Collin County Community College and teaches industrial/organizational
psychology and intergroup relations courses for the University of Texas,
Dallas. Before moving to the Dallas, Texas area, Salena taught at the
University of California, Santa Cruz instructing statistics, service
learning, intergroup relations, and research methods courses. Salena
was graduated summa cum laude with a B.A. in Psychology from Boston
College. She received her M.S. and Ph.D in Social Psychology from the
University of California Santa Cruz . Salena's dissertation research
examined processes in intergroup relations.
Lenore C. Española
Lenore manages Coveted Marketing’s marketing
communications and customer insight. She enjoys the challenge of assessing
and profiling - Who are your customers? She works with clients to create
a strategic plan that targets the right customer and builds the company’s
product and corporate brand identity. With stints on both the corporate
and agency side, Lenore also offers extensive experience in public relations
and media relations, qualitative research, copywriting, forming design
concepts, event planning, and television production. Formerly as marketing
communications manager with Catalytica Energy Systems, she directed their
corporate branding campaign, including the revamp of its website. Lenore
holds an M.S. in Integrated Marketing Communications from Northwestern
University, and a B.A. in Communication from Santa Clara University. |
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