Your brand is the way your customers view your product or services. It distinguishes you from your competitors by portraying a strong message regarding what you have to offer. Your brand can best be described as the sum total of all that is known, thought, felt and perceived about your company, service or product.

A brand is not physical, rather it encompasses all the human experiences, interactions, and perceptions about a product or business. Your brand can include your logo, the short slogan you present to customers, and the image you convey in your marketing and advertising efforts.